Maria Peserico founded the sole ownership company “Peserico Maria Ditta Individuale". The company has three employees and it makes trousersfor other companies, in outsourcing.
The company grows more until it reaches fifty employees.
On 31st December 1977, Peserico receives the Messaggero Economico Italiano prize for its "prestigious professional activity".
The company receives the “Apollo d’Oro” prize from the European Chamber of Commerce, for the excellent quality and results achieved by the company.
In the mid eighties, the company staff reaches 100 people.
The first investments in communication are made, and the first seasonal catalogues and publicity campaigns are realised.
After finishing his degree in Economics at Padua University, Riccardo Peruffo begins to work full time in his family’s company; When she finishes her studies in Law, his wife Paola Gonella also joins the company, thus completing the present creative team.
The opening of the first monobrand shop in Turin, characterised by a linear, refined design. In the following years, boutiques will be opened in Verona, Milan, Santa Margherita Ligure, Roma, Florence and Forte dei Marmi.
The company sets up a production centre specialised in knitwear in Carpi, in the province of Modena, thus completing its collections with a top-level, knitwear range.
On the occasion of its Fiftieth anniversary, the “Apollo d’Oro”, the prize awarded to the company in 1979, becomes the symbol of the company from Vicenza, and is displayed on all the publicity materials of the brand.
Distribution in the best department stores in the world is intensified: the collections have an even more international character, thanks to the collaboration with high-level external consultants.
Opening of the boutique in Rome gives birth to a new architectural concept, characterised by light colours, simple composition and the use of materials which are typical of the Veneto.
Opening of the new showrooms in Düsseldorf (Germany) and New York (USA).
Opening of the Peserico Boutique in East Hampton, New York (USA).
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