Chief Executive Officer and Creative Director
Riccardo Peruffo, CEO and Creative Director of the brand Peserico, was born in 1974 in Valdagno, a town next to Vicenza known for its centuries-old wool manufacturing. Riccardo, son of Giuseppe Peruffo and Maria Peserico - founders of the Peserico Company - as a child learns about the world of clothing, living personally and intensely the life of a tailoring lab that in those years becomes a modern and structured Company. Thanks to his family, Riccardo is trained to favor the "well done" job, that means to give a particular attention to quality and to details that, over time, becomes a peculiar trait of his character.
After graduating in Economics at the University of Padua, Riccardo joins the company and develops women’s collections to a real total look. Starting from 2000, under his leadership, the Peserico strengthens increasingly its presence abroad and at the same time, it opens the first flagship store in Italy. The architecture and furnishings chosen for the boutiques take inspiration from a specific personal aesthetic, which is also reflected in the production of the proposed collections: always characterized by a linear style and very contemporary volumes, declined on natural hues and shades obtained combining intermediate and various tones of gray.
It is a design approach that is able to look with interest to the most avant-garde perspective of the fashion world through the testing of fabrics, cuts, shapes and prints. This style concept wants to turn first of all to a woman, whose personality is independent and sensible. Riccardo works in an artistic and creative way together with his wife Paola Gonella, who also plays an essential role in the design dept. He combines pretty well the creative job to the managerial task that he has in the brand’s strategic choices.
This role leads him to consolidate in first person an aspect that he considers all along a “must-have”: the development of all those manufacturing processes that nowadays allow the Company to offer a real and complete Made in Italy. Peserico gives also much importance to investments oriented to the local know-how’s development. Even if Riccardo goes against the flow compared with many major competitors, he is extremely convicted that the best investment ever is “rely on the inimitable Italian tradition”.