New flagship store in Forte dei Marmi29.05.2016
The seventh flagship store of Peserico was recently opened in Forte dei Marmi. The “Made in Italy” women's apparel brand, with refined soul and fine tailoring, conquers at the end the Versilia area too, after Turin, Verona, Milan, Rome and Florence. The boutique, in Via Montauti 10, expresses in the best way the simplicity and sophistication of the brand from Vicenza, thanks to a linear and contemporary style developed on natural tones and light colors, with peculiar attention to lighting and to the essential a light design. Asiago white marble, natural oak wood and waxed iron are the materials used for the refurbishment of the new premises, on the ground floor of a historical building that previously hosted a bakery for many years. Architects: C&P Architetti _ Luca Cuzzolin + Elena Pedrina
New flagship store in Rome09.10.2014
Contemporary premises for the new Rome Peserico boutique in Campo Marzio. Soft colours and composition simplicity characterize the space of the new Peserico flagship store. Asiago white marble, natural oak wood and waxed iron are the materials used for the refurbishment of the new premises, on the ground floor of a historical building in downtown Rome. The marble slabs were used for the flooring and extend up the lateral walls with the same straight lay pattern, underlining the continuity of the material of the new intervention and also becoming the support onto which the furnishing elements and the articles of clothing lie. Along the wall to the right, from the entrance side, an iron pipe runs the whole depth of the store reflecting the items of clothing that hang from the back wall; the two split-levels of the mirror walls, located at the back of the store, contain a service boxroom and the stairs to access the stockroom in the loft. Along the opposite side, a raised marble base extends from the cash register to the window overlooking the street and it can be used as a surface to enhance garments and objects on display. One area of the floor, covered in natural wood planks, is encased in the marble and it defines the central part of the store space, besides acting as a contrast to the backlit source of light hanging from the central area of the ceiling. The space features few functional elements: the natural wood cash register, the natural iron shelves that run along the left wall (for folded items of clothing), a leather pouf and a central counter, made of metal and transparent glass. The general atmosphere of the light is given by the backlit PVC lamp, whilst the hanging and folded garments are illuminated thanks to spotlights located in the perimeter groove cut into the ceiling. A narrow mirror corridor extends from the cash register towards a snuggery at the back of the store, that hosts the dressing-room: a cosy recess, where customers can try on the garments. The walls of this small space are upholstered with fabric and glass: the turning central component made of fabric acts as a movable divider, while the plissé on the ceiling is made of perforated and backlit metal. Architects: C&P Architetti _ Luca Cuzzolin + Elena Pedrina
New flagship store in Santa Margherita Ligure01.06.2012
The fifth flagship store of Peserico was recently opened in Santa Margherita Ligure. The “Made in Italy” women's apparel brand, with refined soul and fine tailoring, conquers at the end the Liguria region too, after Turin, Verona, Milan and Parma. The boutique, in Via Palestro 7, expresses in the best way the simplicity and sophistication of the brand from Vicenza, thanks to a linear and contemporary style developed on natural tones and soft colors near white and beige, with peculiar attention to lighting and to the essential a light design. Everything inside the boutique becomes the perfect setting for pants and dresses of the Peserico collection, the first line of the fashion maison, and of Cappellini, the younger and more casual line, and the Peserico Tricot line, entirely dedicated to knitwear. This is just another step in the development strategy of the retail brand 100% Made in Italy, in addition to continue with the opening of other direct flagship stores, and to go on conquering new foreign markets, from Northern Europe to the Asian area, first of all China.